Well let's see now. Since my wife has been married to this freelance copywriter for just over 27 years, I think it's a safe bet to say she'd vouch for (most) everything I'm about to share with you, on why copywriters make better lovers.

With all the work we do, there's nothing wrong with having a little fun sometimes, right? Especially when we can learn valuable lessons in the process! That being said, here are my top 3 reasons why copywriters make better lovers. It's because they understand:

1. Commitment. 2. Communication., and, 3.Compromise

And here's how they work...

Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page” when we are designing our basic site in step 5 The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fit the e-Book; it’s the other way around.

To write a successful sales letter there are several strategies you should use

1 At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter.

I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard.
If you can't stand writing, you're in good company. Most of us feel the same. I once asked a high school English teacher how many of her 300 students liked to write. "Oh, about 9 of them," she said. Everyone from Mark Twain to Bart Simpson has faced a blank sheet of paper for hours with no idea of what to put on it.

If you want to get that e-book or sales letter done -- and you're not afraid of using "Marathon Writing Techniques" to get the job done fast -- then let me share some tips to help make writing easier and faster. Here's what I do when I write sales letters and e-book... INCREASE YOUR CAFFEINE INTAKE -- Okay, so I'm caffeine junky. I'm talking loads of it. Of course if you don't drink caffeine currently, I wouldn't recommend getting started. But if you do enjoy a good cup of Jo or a soda here and there, then try using it before writing.

The moment you use the old-school cold calling approach -- the traditional pitch about who you are and what you have to offer -- you trigger the negative "salesperson" stereotype. And that means instant defense or rejection. I call it "The Wall."

The problem is with how you're selling, not what you're selling. When we start cold calling by talking about what we have to offer, we’re pitching ourselves instead of focusing on the other person. Our voice and demeanor is full of expectation. And this creates sales pressure -- which triggers resistance.

Writing an ad? The tips below - and the important warning that follows -- will help you to get the very best response.

1. Start by choosing a single benefit of your product or service that you wish to highlight above everything else. This is your "principle selling position". To choose this, ask yourself what specific benefit makes your product or service different, better, or special. Is it the price?, the convenience? How are you different from your competitors?

Well let's see now. Since my wife has been married to this freelance copywriter for just over 27 years, he think it's a safe bet to say she'd vouch for (most) everything he is about to share with you, on why copywriters make better lovers.

With all the work we do, there's nothing wrong with having a little fun sometimes, right? Especially when we can learn valuable lessons in the process! That being said, here are my top 3 reasons why copywriter's make better lovers. It's because they understand:

1.Commitment. 2.Communication., and, 3.Compromise

And here's how they work ...

The reason for this is simple: you want to get your prospects to read your sales letter from top to bottom, keep their focus on your words and make the decision to buy your product right there and then without having to click away to another page to find out more info. Nothing should be there to distract them, everything should lead to one goal only and that is to have your prospects BUY your product. If you haven't achieved that by the time they get to the bottom of your page there are no second chances, you've lost them - never to return!

One of my customers asked me a question about font choice for her sales letter the other day and this got me to thinking about the purpose of a sales letter.

No matter what you are selling your sales letter has a job to do, and it needs to do that job in the most efficient manner possible ¡V this means that it has to get read. For your visitor to want to read your sales letter (or web page) you not only need to have a good headline and high quality content but that content must be presented in a way that is easy to read on the computer screen.