I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard.
If you can't stand writing, you're in good company. Most of us feel the same. I once asked a high school English teacher how many of her 300 students liked to write. "Oh, about 9 of them," she said. Everyone from Mark Twain to Bart Simpson has faced a blank sheet of paper for hours with no idea of what to put on it.

If you want to get that e-book or sales letter done -- and you're not afraid of using "Marathon Writing Techniques" to get the job done fast -- then let me share some tips to help make writing easier and faster. Here's what I do when I write sales letters and e-book... INCREASE YOUR CAFFEINE INTAKE -- Okay, so I'm caffeine junky. I'm talking loads of it. Of course if you don't drink caffeine currently, I wouldn't recommend getting started. But if you do enjoy a good cup of Jo or a soda here and there, then try using it before writing.

The moment you use the old-school cold calling approach -- the traditional pitch about who you are and what you have to offer -- you trigger the negative "salesperson" stereotype. And that means instant defense or rejection. I call it "The Wall."

The problem is with how you're selling, not what you're selling. When we start cold calling by talking about what we have to offer, we’re pitching ourselves instead of focusing on the other person. Our voice and demeanor is full of expectation. And this creates sales pressure -- which triggers resistance.

Writing an ad? The tips below - and the important warning that follows -- will help you to get the very best response.

1. Start by choosing a single benefit of your product or service that you wish to highlight above everything else. This is your "principle selling position". To choose this, ask yourself what specific benefit makes your product or service different, better, or special. Is it the price?, the convenience? How are you different from your competitors?

Ready to put your Web pages up; Ready to sell a lot more products and services, if you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.

Before you call your Web master to design your web site, like you want to be sure you have great sales copy for each product or service you want to sell.

What Doesn't Sell

-big pictures
-my mission
-my bio
-subscribe to my ezine
-dark colors
-a lot of script
-page takes more than 10 seconds to load

With the economy in dire straits it's no wonder why so many people are flocking to the internet seeking ways to make money. But with the overwhelming prevalence of idiots trying to pedal the American Dream in downloadable form it makes a person wonder just what is or is not real.

If you've spent any time online gazing into the murky depths of the Make Money Online pool you probably have a few questions? One of them being "Is it really possible?"

The moment you use the old-school cold calling approach -- the traditional pitch about who you are and what you have to offer -- you trigger the negative "salesperson" stereotype. And that means instant defense or rejection. I call it "The Wall."

The problem is with how you're selling, not what you're selling. When we start cold calling by talking about what we have to offer, we’re “pitching” ourselves instead of focusing on the other person. Our voice and demeanor is full of expectation. And this creates sales pressure -- which triggers resistance.

The meat of any sales letter lies in its ability to make readers pull out their wallets and buy a product or service. Making a sales pitch is difficult enough off paper; on paper, it has to be quick, terse, and convincing. A sales pitch has to be brief, but neither too short so that it appears neither hurried, nor too long so that it becomes less and less believable as the sentences run by. A sales pitch also has to be eager, but neither too eager so that the reader is tired out reading it, nor too staid so that the reader ends up bored to death.

If you want to get that e-book or sales letter done -- and you're not afraid of using "Marathon Writing Techniques" to get the job done fast -- then let me share some tips to help make writing easier and faster. Here's what I do when I write sales letters and e-book... INCREASE YOUR CAFFEINE INTAKE -- Okay, so I'm caffeine junky. I'm talking loads of it. Of course if you don't drink caffeine currently, I wouldn't recommend getting started. But if you do enjoy a good cup of Jo or a soda here and there, then try using it before writing.

I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard.
If you can't stand writing, you're in good company. Most of us feel the same. I once asked a high school English teacher how many of her 300 students liked to write. "Oh, about 9 of them," she said. Everyone from Mark Twain to Bart Simpson has faced a blank sheet of paper for hours with no idea of what to put on it.